Now that you have had time to consider the three key principles to coaching culture, let’s look at the first steps to put this into action.

Step One: Be clear about your vision of success.

What are your criteria, goals and aspirations for a high-performance coaching culture in your organisation? What does that mean for you? What might be some characteristics of such a culture? For this, you could draw upon some of the work undertaken by the International Coach Federation (ICF) and the Human Capital Institute (HCI) in their research into coaching culture. Since 2014, ICF and HCI have partnered annually to explore the characteristics of strong coaching cultures and how organisations use coaching to achieve strategic objectives.

They define organisations with strong coaching cultures as those that meet at least five of the following criteria:

  • Strongly/somewhat agree that employees value coaching
  • Strongly/somewhat agree that senior executives value coaching
  • Managers/leaders (and/or internal coaches) received accredited coach-specific training
  • Coaching is a fixture in the organisation with a dedicated line item in the budget
  • All employees in the organisation have equal access to receive coaching from a professional coach practitioner
  • All three coaching modalities (internal coach practitioner, external coach practitioner and managers/leaders using coaching skills) are present in the organisation

For a closer look at these criteria and Steps Two and Three, sign up to receive this full series directly to your inbox. I want to help you bring coaching into your organisation in a way that truly makes a positive difference and is done by developing a strategy that is just right for you, your people and your business.

Tracy Sinclair, MCC

Tracy Sinclair is a multi-award-winning Master Certified Coach (MCC) with the International Coaching Federation (ICF). She is also a trained Coaching Supervisor, Mentor Coach and ICF Assessor. Tracy trains coaches and works with managers and leaders to develop their coaching capability. She works as an international Corporate Executive and Board Level Coach, a leadership development designer and facilitator working with a wide range of organisations. Tracy also specialises in working with organisations to support them develop coaching culture. Tracy has co-authored a book Becoming a Coach: The Essential ICF Guide published in 2020 which provides a comprehensive guide to coaching for coaches at all levels of skill and experience, the psychology that underpins coaching and the updated ICF Core Competency Model. In this same year she founded Coaching with Conscience which exists to have a positive impact on society and our environment through coaching. As part of this work, she collaborates closely with MIND, the UK’s leading mental health charity and the British Paralympic Association (BPA). She also offers pro bono personal development and coaching programmes to young leaders (18-25-yrs). Tracy was named as one of the Leading Global Coach winners of the Thinkers50 Marshall Goldsmith Awards of 2019 and was a finalist for the Thinkers50 Coaching and Mentoring Award in 2021. She won the ICF Impact Award for Distinguished Coach in 2023 and is a member of the Marshall Goldsmith 100 Coaches. She was the President of the UK ICF from 2013-2014 and was an ICF Global Board Director since 2016, serving as Treasurer in 2017, Global Chair in 2018 and Immediate Past Global Chair in 2019 and Vice Chair and Director at Large on the International Coaching Federation Global Enterprise Board in 2021.

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