Tracy Sinclair, MCC

Tracy Sinclair is a coaching specialist dedicated to the development of the coaching profession and community. She is co-founder and CEO of Coach Advancement by Tracy Sinclair, offering a wide range of coaching education programmes and services for professional coaches and organisations building coaching culture. A Master Certified Coach (MCC) with the International Coaching Federation (ICF), she won an ICF Coaching Impact Award for Distinguished Coach in 2023, was one of the Leading Global Coaches winners of the Thinkers50 Marshall Goldsmith Coaching Awards of 2019 and 2021 and a finalist for the Thinkers50 Coaching and Mentoring Award in 2021. She is also a member of the Marshall Goldsmith 100Coaches and a trained coaching supervisor, mentor coach and ICF assessor.

Her work coaching, teaching, mentoring, supervising, assessing and consulting is all in service of using coaching as a resource for human development. As a volunteer for the ICF since 2012, she has held several leadership positions on both UK and Global ICF boards, committees and task forces. She co-authored the 2020 book Becoming a Coach: The Essential ICF Guide — a comprehensive text for coaches of all levels that covers the psychology of coaching and the updated ICF Core Competency Model. She works with organisations to support the development of coaching culture and speaks around the world on coaching and leadership. 

Tracy is passionate about understanding the optimal human condition and working with organisations and individuals who want to reach their fullest potential. She is deeply committed to exploring how coaching can be utilised as a positive force for social change and progress — in 2020 she co-founded Coachsters, which offers high-quality coaching and coaching-related services for young leaders 18-25 years old.  Through her initiative, Coaching with Conscience, she collaborates with the UK’s leading mental health charity, Mind, to bring coaching services to individuals who support people with mental health challenges. She is now expanding this offering to other charities and organisations with a focus on social impact.

Tracy began her work in the corporate sector after spending six years in Spain as a translator. Upon her return to the UK, she developed a highly successful career in international operations and project management and quality consultancy. She held senior leadership positions within EMEA operations for Bank of America, international operations for Lloyd’s Register Quality Assurance and Quality Consultancy for American Express, EMEA.

Since 1997, Tracy has worked in leadership development with clients across a broad range of industry sectors, including Goldman Sachs, Greene King, BMW, Amnesty International, Nokia, Fuji Bank, Legal & General, BP, Ford, GSK, ABN AMRO, Standard Chartered and Unilever.

She was the president of the ICF United Kingdom Chapter from 2013-14 and immediate past president in 2015. She was an ICF global board director from 2016–21, serving as global treasurer in 2017, global chair in 2018, immediate past global chair in 2019 and vice chair and director at large on the ICF Global Enterprise Board in 2021.

Tracy’s clients describe her as “insightful, intuitive, professional, powerful and warm.” She says, “I love to work with organisations, individuals and teams who want to be at their best and reach their fullest potential. Transformational positive change and learning is achieved through a conversation that results in you thinking, feeling and acting differently. I will have that conversation with you!”


Becoming a Coach Book

Becoming a Coach: The Essential ICF Guide

Becoming a Coach: The Essential ICF Guide is the perfect companion for anyone on their coaching journey. This book won’t just help you become a coach, it will guide you to develop and grow your understanding and skills into coach maturity.

Awards & Recognition

ICF Coaching Impact Award
MG 100 Coaches
Thinkers 50

Distinguished Coach, 2023 ICF Coaching Impact Awards

Member of Marshall Goldsmith 100Coaches

Finalist, 2021 Thinkers50 Coaching and Mentoring Award

Leading Global Coaches Award Winner, 2021 Thinkers50 Marshall Goldsmith Coaching Awards

Leading Global Coaches Award Winner, 2019 Thinkers50 Marshall Goldsmith Coaching Awards

Quoted In

ICF United Kingdom Chapter’s October 30, 2023 newsletter article, Are you being the Change?

HRreview’s January 25, 2023 article, Coaching is the Key to Successful HR

Open Access Government’s June 19, 2020 article, The Growth and Impact of the Coaching Industry

Glassdoor’s May 4, 2020 article, First Time Manager’s Guide to Difficult Conversations

Speaking Engagements

May 20, 2024
The HLI Healthcare Coaching Academy
Upholding Ethics and Standards
May 21, 2024
ICF Nigeria Charter Chapter
ICF Core Competency 3: Establishes and Maintains Agreements
August 9, 2024
Co-Me (Coaching and Mentoring Institute, Indonesia)
Core Competencies at PCC Level
Virtual Session

Past Events

May 8, 2024
World’s Largest Coaching Session
April 16, 2024
Meyler Campbell
Illustrated Coaching
November 16, 2023
A Coach’s Journey
Virtual Session
November 10, 2023
The Salvation Army
Transactional or Transformational Coaching?
Virtual Session
November 8, 2023
Microloan Coachathon
The Doing and Being of Coaching
Virtual Session

September 21, 2023
Coaching Mastery: Being and Doing
Virtual Session

May 24, 2023
A Deep Dive into Core Competency Two: Embodies a Coaching Mindset
Virtual Session

May 4, 2023
Co-Me (Coaching and Mentoring Institute, Indonesia)
Core Competencies at PCC Level
Virtual Session

March 28-29, 2023
Gothia Akademi, Sweden
Beliefs and Values Workshop
In person Session

February 14, 2023
EMCC 100 Webinars in China
Coaching Skills for Parents and Teachers
Virtual Session

January 24, 2023 (9am London time)
Abhyudayacoach, India
Boundaries in Coaching
Virtual Session

January 18, 2023 (5pm London time)
CHN Master’s Evenings
Holding Coaching Presence
Register Here

October 6, 2022
Ethics and Professionalism in Coaching
Master Classes with Master Coaches, ICF South Florida

September 24, 2022
Doing or Being?
XMonks Coaching Conclave 2022

September 12, 2022
Updated ICF Core Competencies
CoachHub Global Coaching Conference

September 7, 2022
Coaching Culture
St Helier, Jersey, Channel Islands

June 25, 2022
Embodying the ICF Core Values in our Coaching Practice
ICF Korea

February 23, 2022
The Sound of Silence
Hearing One Another Through Noise, ICF Romania

February 8, 2022
How Coaching supports Leaders in the “New Normal”
The Curious Community, The Coaching Company of Turkey

November 3-4, 2021
Values and Beliefs
Gothia Akademie, Sweden

October 27, 2021
What the *bleep* is Coaching SuperVision, and why should I care?
ICF Converge 2021

October 10, 2021
Coaching in the Grey Space
Wellb Company, Sweden

August/September, 2021
Understanding and applying the updated ICF Core Competency Model (webinar series)
Co-Wisdom, China

June 29, 2021
Understanding and applying the updated ICF Core Competency Model
Coach Transformation Academy, Dubai

May 22, 2021
The Art of Coaching
Co-Me (Coaching and Mentoring Institute, Indonesia

May 21, 2021
How can coaching help organisations manage change and uncertainty?
ICF Sweden, International Coaching Week

May 20, 2021
Holding Coaching Presence
XMonks, International Coaching Week

April 14, 2021
Coaching Matters powered by xMonks
Demystifying the Dance of ‘Doing’ and ‘Being’ in the domain of Coaching

February 24, 2021
Agile Centre
Coaching Leaders through Uncertainty

November 9, 2020
Chinese Coaching Community
Working with the Updated ICF Core Competency Model

October 12, 2020
Henley Business School in partnership with UK ICF Chapter
Supervision, Refection and the updated ICF Core Competency Model

October 3, 2020
ICF Poland Coaching Academy
Working with the Updated ICF Core Competency Model

September 29, 2020
Coaching Conference 2020, The Henley Centre for Coaching, Henley Business School, UK
Working with the new ICF Core Competency Framework

May 8, 2020
ICF Saudi Arabia
Working with the new ICF Core Competency Framework and Credentialing Paths

April 8, 2020
ICF Greece
Working with the new ICF Core Competency Framework

March 18, 2020
Working with the new ICF Core Competency Framework

January 30-31, 2020
ICF Iceland Conference
Keynote Speaker and One-Day Workshop: Team and Group Coaching

November 7, 2019
Leveraging the Power of Coaching for Systemic Change and Performance​

October 8, 2019
Leadership Jersey
Coaching: The Missing Skill in Many Leaders’ Toolkits