Kim’s Story: From Hobby to Coaching as a Career

Kim Jooste, ACC (Netherlands), a chemical engineer who once saw coaching as a hobby, has now taken up coaching as a career. Through her coaching, she supports female executives in male dominated industries, helping them exceed their career goals and gain more confidence along the way. She also supports entrepreneurs in the renewable energy and circular economy sectors to help ensure that the new technologies they’re developing can be deployed as quickly as possible to help save our planet.

Kim enrolled in Coach Advancement’s Science and Art of Coaching programme in 2021, seeing it as an interim solution for improving her coaching skills while finding her next big corporate role. She states, “at that point in time, I really saw coaching as a lovely hobby.”

Soon after enrollment, life threw Kim some rather big curve balls. The training became her lifeline. She says, “listening to Tracy’s calm voice and just soaking up all her wisdom on how to improve my coaching abilities. I couldn’t have asked for a better cohort of peer coaches and I was eternally grateful that Tracy is really good at keeping her cohorts small. And this actually led me to, at the start of module three, make several rather big life-changing decisions, including to become a coach.”

Kim attributes her best development to the peer coaching practice within the training. She developed friendships with her peers and still maintains a weekly peer coaching practice with another alumni. Through the peer coaching, Kim was able to set up her coaching practice, establish her niche, and improve her goal setting skills. It also helped her obtain her 100 hours of coaching within a year.

“I’m grateful for all the support I received from Coach Advancement, as it formed a very, very strong foundation for me to build upon. I will continue to want to develop myself as a coach, because I want to be the best partner for my clients. My vision is also to be highly sought coach and you cannot do that without setting yourself challenging development goals and business goals. And, I would say Coach Advancement to date has played a really big role in helping my development.”