Tracy Sinclair, MCC
Tracy Sinclair is a coaching specialist dedicated to the development of the coaching profession and community. She is co-founder and CEO of Coach Advancement by Tracy Sinclair, offering a wide range of coaching education programmes and services for professional coaches and organisations building coaching culture. A Master Certified Coach (MCC) with the International Coaching Federation (ICF), she won an ICF Coaching Impact Award for Distinguished Coach in 2023. Tracy was named as one of the inaugural Coaches50 in 2024 and was one of the Leading Global Coaches winners of the Thinkers50 Marshall Goldsmith Coaching Awards of 2019 and 2021 and a finalist for the Thinkers50 Coaching and Mentoring Award in 2021. She is also a member of the Marshall Goldsmith 100Coaches and a trained coaching supervisor, mentor coach and ICF assessor.
Her work coaching, teaching, mentoring, supervising, assessing and consulting is all in service of using coaching as a resource for human development. As a volunteer for the ICF since 2012, she has held several leadership positions on both UK and Global ICF boards, committees and task forces. She co-authored the 2020 book Becoming a Coach: The Essential ICF Guide — a comprehensive text for coaches of all levels that covers the psychology of coaching and the updated ICF Core Competency Model. She works with organisations to support the development of coaching culture and speaks around the world on coaching and leadership.
Tracy is passionate about understanding the optimal human condition and working with organisations and individuals who want to reach their fullest potential. She is deeply committed to exploring how coaching can be utilised as a positive force for social change and progress — in 2020 she co-founded Coachsters, which offers high-quality coaching and coaching-related services for young leaders 18-25 years old. Through her initiative, Coaching with Conscience, she collaborates with the UK’s leading mental health charity, Mind, to bring coaching services to individuals who support people with mental health challenges. She is now expanding this offering to other charities and organisations with a focus on social impact.
Tracy began her work in the corporate sector after spending six years in Spain as a translator. Upon her return to the UK, she developed a highly successful career in international operations and project management and quality consultancy. She held senior leadership positions within EMEA operations for Bank of America, international operations for Lloyd’s Register Quality Assurance and Quality Consultancy for American Express, EMEA.
Since 1997, Tracy has worked in leadership development with clients across a broad range of industry sectors, including Goldman Sachs, Greene King, BMW, Amnesty International, Nokia, Fuji Bank, Legal & General, BP, Ford, GSK, ABN AMRO, Standard Chartered and Unilever.
She was the president of the ICF United Kingdom Chapter from 2013-14 and immediate past president in 2015. She was an ICF global board director from 2016–21, serving as global treasurer in 2017, global chair in 2018, immediate past global chair in 2019 and vice chair and director at large on the ICF Global Enterprise Board in 2021.
Tracy’s clients describe her as “insightful, intuitive, professional, powerful and warm.” She says, “I love to work with organisations, individuals and teams who want to be at their best and reach their fullest potential. Transformational positive change and learning is achieved through a conversation that results in you thinking, feeling and acting differently. I will have that conversation with you!”
Books
Becoming a Coach: The Essential ICF Guide
Becoming a Coach: The Essential ICF Guide is the perfect companion for anyone on their coaching journey. This book won’t just help you become a coach, it will guide you to develop and grow your understanding and skills into coach maturity.
Second edition now available in the UK and internationally.
Awards & Recognition
2024, Coaches50
Distinguished Coach, 2023 ICF Coaching Impact Awards
Member of Marshall Goldsmith 100Coaches
Finalist, 2021 Thinkers50 Coaching and Mentoring Award
Leading Global Coaches Award Winner, 2021 Thinkers50 Marshall Goldsmith Coaching Awards
Leading Global Coaches Award Winner, 2019 Thinkers50 Marshall Goldsmith Coaching Awards
Quoted In
ICF United Kingdom Chapter’s October 30, 2023 newsletter article, Are you being the Change?
HRreview’s January 25, 2023 article, Coaching is the Key to Successful HR
Open Access Government’s June 19, 2020 article, The Growth and Impact of the Coaching Industry
Glassdoor’s May 4, 2020 article, First Time Manager’s Guide to Difficult Conversations
Podcasts
The Importance of Continuing Professional Development in Coaching with the Association for Coaching
Developing the Leader Within Podcast
The Coaching Studio with Lyssa deHart
Interview with #100Master Coaches
The Dynamics of a Coaching Conversation with XMonks Drive
How High-Quality Coaching Supports Positive Social Impact And Social Progress with Nadine Powrie
The Curious Coach, episode 86 with Stephen Clements
Working with the new ICF Core Competency Framework and Coaching Supervision with ICF Germany
Speaking Engagements
Past Speaking Events
ICF Nigeria Charter Chapter
Gothia Akademi, Sweden
EMCC 100 Webinars in China
Abhyudayacoach, India
CHN Master’s Evenings
Master Classes with Master Coaches, ICF South Florida
ICF Korea Chapter
ICF Romania Chapter Conference
ICF Sweden, International Coaching Week





